Partner with a frog, cast a love spell on your customers, leap over your competition and live happily ever after.

Why we chose the name Pink Frog Interactive.

Pink

Pink is the color of happiness. Pink Frog brings joy to our clients and their customers. Joy is evoked in design with micro-interactions and an understanding of your users. Repeated strikes of an emotion cause it’s perceived intensity to increase. Happiness turns into joy after repeated positive interactions. Users remember the peak and endpoint of any experience. We focus on understanding your users’ emotions and finding out what constitutes exceptional customer experience. Happy users are more trusting and loyal.

Frog

Frogs are symbols of joy, luck, money, prosperity, abundance, wealth, and friendship in many cultures. Used as an amulet and talisman, they are strongly linked with transformation and magic and are believed to bring good luck. They are the magic in fairy tales and the secret ingredient in magic spells. The three-legged money frog, wealth frog, and lucky frog are three of the five Chinese gods that offer protection against misfortune and enrich a business or household in wealth. According to ancient Feng Shui beliefs, placing a frog near you dispels evil and attracts wealth.

Frogs are the happily ever after in fairy tales. If you kiss a frog, it turns into a prince. Frogs are the only animal that can only move forward and not backward. They can see in all directions without moving their head. A frog is often the elixir in magic potion.

Interactive

Interactive because we improve interactions at each touchpoint in your customers’ journey. We help you leap over your competition. We interact with you, your customers and your stakeholders to help you:

Tame complexity of your products or services.
Deliver innovative products and services that your customers love.
Decrease customer support calls.
Communicate complex information.
Help your customers intuitively navigate your product and services.
Help you understand how your customers learn and make decisions.
Help you understand how your customers define what constitutes an exceptional customer service.
Raise customer satisfaction scores.
Raise net promoter scores.
Gain more trust and loyalty from your customers.
Raise stock prices – companies that invest in design outperform 2 to 1. The key differentiator in companies is a positive customer experience. Customers choice products and services that are easy and joyful to use.

Behold! The power of design.

How Pink Frog Interactive saved one customer $$$ millions of dollars by fixing one link.

Pink Frog Interactive was hired to map out customer touchpoints (on and offline) for larger and smaller customer accounts around the globe as part of an exceptional customer experience project for a 14 billion-dollar company. While interviewing the customers about their touchpoints with our client and their decision-making points, we found that all three user groups around the globe did not believe that they could order as many samples as they needed to prototype the product. The engineers believed they could only get one sample and would often call managers and distributors to try to get more. The managers and distributors, using the same poorly designed interface, also believed they could only order one sample. In addition, finding mating and tooling for the sample part was difficult due to poor search futures, interface content, and nomenclature.

Ordering samples was a key decision making touchpoint for engineers. In fact, it was the most critical. Once engineers ordered samples to spec into their product the chance of changing them at a later time was almost nonexistent. While the engineers preferred our client’s products over the competitors and were even willing to pay more for them, they often believed they were forced to go with a competitor because they could easily get as many samples as they needed quickly and easily.

In contrast, their competitors did samples very well. They knew ordering samples and having easy access to mating and tooling parts for the samples where all key decision making points. The competitors had overnight samples on the front of their website and made mating and tooling parts just as easy to access. Once the part was in the prototype, the sale was made.

Let us help you empathize with your customers, understand your customer’s touchpoints, customer journey and decision-making points.

Emotions and Service Design

Emotions are important in design because they are a powerful motivator and can influence perception, cognition, attention, decision-making, learning, memory, social interaction, health and well-being, experience, behavior, and aid in managing information overload. Designers who learn how to assess, evoke and predict the emotional status and response of a user, can better present information in a way that aids in understanding and retaining information and communicate more effectively. They can create a better customer experience.

A partial list of design elements that can evoke an emotional response through sensory stimuli include: color, pattern and repetition, space, proportion, typography, sound, animation, motion, signs, symbols and images. In addition, designers can evoke emotions through interface design principles including, but not limited to, clear navigation, feedback, error prevention and recovery, scale and contrast, craftsmanship, structure and organization, and consistency.

Being able to assess your users’ emotional state is important. User’s who are stressed have problems memorizing and often experience tunnel vision. Repeated strikes of emotion cause it’s perceived intensity to increase. An angry customer can become furious with a couple of bad experiences. Customer experience is the number one differentiator. Companies that can provide a great experience will have loyal customers and gain trust.

Repeated strikes of emotion cause it’s perceived intensity to increase.

Other methods of evoking an emotional response include meeting expectations, allowing for play, and storytelling. In order to assess and predict the emotional response of users to a product interface or service, designers need to do research and testing to understand the environment and emotional needs of the user. They need to understand the stakeholders, ecosystem, customer journey touchpoints, and solicit domain expertise.

For example, customers using services for homelessness, foster care, school 504 disability services, veteran healthcare, etc. could have feelings of tunnel vision and stress due to their immediate situation or past experiences. Being able to navigate the services and information will depend on how well it is designed with an understanding of their emotions.

There are a variety of methods for measuring emotional response including, but not limited to, participatory design, questionnaires, experience diaries and body response measurements. Design research is needed because the way a stimulus is sensed is sometimes modified by needs, personality, experience, beliefs and attitude. In addition, a designer should be aware of how a user’s cultural background can influence their emotional response to design elements.

Learn more at https://pinkfroginteractive.com or email us at emotions@pinkfroginteractive.com