Why you are kicking people off your social media page who don’t agree with you.

People seek only the information that validates their existing beliefs which tends to make them believe it more whether right or wrong.

As a designer, I study people – the way they think, act, perceive, learn, memorize, etc. Part of these human factors are cognitive biases. Confirmation bias is a type of cognitive bias that favors information that confirms previously existing beliefs or biases.

People seek only the information that validates their existing beliefs which tends to make them believe it more whether right or wrong.
Here are some ideas to avoid confirmation bias.

Understand your tendency to exclude other opinions and facts and seek information that only validates your existing beliefs. Think For yourself. Do your own research. Question what you hear and see. Don’t just follow the crowd belief.Validate information with what you personally hear and observe. Sincerely listen to an opposing view without feeling your ego is being attacked and defending your stance. Seek information outside your normal comfort zone. Check all facts before jumping to conclusions. Challenge assumptions. Don’t read this and assume it doesn’t apply to you.

What are the least effective ways to eliminate confirmation bias?

Kick everyone off your social media page that doesn’t support your view. Name call and attack people with different points of view.Demean or stop talking to others that don’t agree with you. Surround yourself only with information and people that confirm your beliefs. Profile people into wide groups with sweeping generalizations – if you believe this then you also do x, y and z.

What ways can the government help with confirmation bias in government services?

Verifiable Data

Transparency

Accountability

Empathy – Understanding people’s unique challenges, emotions, culture, and goals allow for empathy. Empathy creates compassion which is necessary for shifts in mindset. Shifts in mindset change the world.

In the end, we will remember most the actions, character and behaviors of our family, friends and neighbors and the character traits they exhibited during this unprecedented time.

Our vision is a country where people have equal access to public services because they are designed in a way that is thoughtful, intuitive, easy to navigate, transparent, accountable and user-centered.

How to Communicate With Your Customers During Times of Crisis

Emotions are important in design because they are a powerful motivator and can influence perception, cognition, attention, decision-making, learning, memory and behavior. If we can learn how to evoke, predict or assess a specific emotion in design, we can better present information in a way that aids in understanding and retaining information and communicate more effectively.

Extreme states of emotions such as anxiety, fear and anger can complicate learning because they interfere with sensory perception. Sensory systems allow us to make sense of ourselves and our surroundings and if distorted can cause the emotional organization of our experience to be compromised. As a result, learning can be detrimentally affected. Under stress users can develop tunnel vision and auditory exclusion. For example, they wouldn’t hear an alarm going on while trying to complete a task.

When a person is highly aroused, as in a very shocking or surprising situation, they are more likely to form a memory of the event and possibly a distorted memory. Arousal (excited/calm) has been found to be a better predictor of memory retention than valence (pleasure/displeasure). However, strongly negative things tend to automatically be highly arousing, leading many to think that better memory is correlated with negativity. If we are depressed, anxious or tired, we are more likely to have difficulty remembering. When we are upset or distracted, we cannot concentrate as well which impairs our memory. Too much stress results in poor performance.

To help communicate with your customers during periods of stress, fear, or anxiety several design principles are critical.

Use bite-size chunks of information

Users can only consciously process small amounts of information at a time. Grouping and chunking information aids in memory retention.

Consistency and standards
Users should not have to wonder whether different words, situations, or actions mean the same thing. Be consistent.

Error prevention

Even better than good error messages is a careful design which prevents a problem from occurring in the first place.

Recognition rather than recall

Make objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.

Aesthetic and Minimalist Design

Dialogues should not contain information which is irrelevant or rarely needed. Every extra unit of information in a dialogue competes with the relevant units of information and diminishes their relative visibility.

Anticipation

Anticipate the user’s wants and needs. Bring to the user all the information and tools needed for each step of the process.

Inconsistency
It is just important to be visually inconsistent when things must act differently as it when things act the same.

Good design is design thinking made invisible. Now more than ever, it’s important to understand and empathize with your customers, make doing business with you easy and intuitive, and provide clear communication.

Partner with a frog, cast a love spell on your customers, leap over your competition and live happily ever after.

Why we chose the name Pink Frog Interactive.

Pink

Pink is the color of happiness. Pink Frog brings joy to our clients and their customers. Joy is evoked in design with micro-interactions and an understanding of your users. Repeated strikes of an emotion cause it’s perceived intensity to increase. Happiness turns into joy after repeated positive interactions. Users remember the peak and endpoint of any experience. We focus on understanding your users’ emotions and finding out what constitutes exceptional customer experience. Happy users are more trusting and loyal.

Frog

Frogs are symbols of joy, luck, money, prosperity, abundance, wealth, and friendship in many cultures. Used as an amulet and talisman, they are strongly linked with transformation and magic and are believed to bring good luck. They are the magic in fairy tales and the secret ingredient in magic spells. The three-legged money frog, wealth frog, and lucky frog are three of the five Chinese gods that offer protection against misfortune and enrich a business or household in wealth. According to ancient Feng Shui beliefs, placing a frog near you dispels evil and attracts wealth.

Frogs are the happily ever after in fairy tales. If you kiss a frog, it turns into a prince. Frogs are the only animal that can only move forward and not backward. They can see in all directions without moving their head. A frog is often the elixir in magic potion.

Interactive

Interactive because we improve interactions at each touchpoint in your customers’ journey. We help you leap over your competition. We interact with you, your customers and your stakeholders to help you:

Tame complexity of your products or services.
Deliver innovative products and services that your customers love.
Decrease customer support calls.
Communicate complex information.
Help your customers intuitively navigate your product and services.
Help you understand how your customers learn and make decisions.
Help you understand how your customers define what constitutes an exceptional customer service.
Raise customer satisfaction scores.
Raise net promoter scores.
Gain more trust and loyalty from your customers.
Raise stock prices – companies that invest in design outperform 2 to 1. The key differentiator in companies is a positive customer experience. Customers choice products and services that are easy and joyful to use.

Behold! The power of design.

Emotions and Service Design

Emotions are important in design because they are a powerful motivator and can influence perception, cognition, attention, decision-making, learning, memory, social interaction, health and well-being, experience, behavior, and aid in managing information overload. Designers who learn how to assess, evoke and predict the emotional status and response of a user, can better present information in a way that aids in understanding and retaining information and communicate more effectively. They can create a better customer experience.

A partial list of design elements that can evoke an emotional response through sensory stimuli include: color, pattern and repetition, space, proportion, typography, sound, animation, motion, signs, symbols and images. In addition, designers can evoke emotions through interface design principles including, but not limited to, clear navigation, feedback, error prevention and recovery, scale and contrast, craftsmanship, structure and organization, and consistency.

Being able to assess your users’ emotional state is important. User’s who are stressed have problems memorizing and often experience tunnel vision. Repeated strikes of emotion cause it’s perceived intensity to increase. An angry customer can become furious with a couple of bad experiences. Customer experience is the number one differentiator. Companies that can provide a great experience will have loyal customers and gain trust.

Repeated strikes of emotion cause it’s perceived intensity to increase.

Other methods of evoking an emotional response include meeting expectations, allowing for play, and storytelling. In order to assess and predict the emotional response of users to a product interface or service, designers need to do research and testing to understand the environment and emotional needs of the user. They need to understand the stakeholders, ecosystem, customer journey touchpoints, and solicit domain expertise.

For example, customers using services for homelessness, foster care, school 504 disability services, veteran healthcare, etc. could have feelings of tunnel vision and stress due to their immediate situation or past experiences. Being able to navigate the services and information will depend on how well it is designed with an understanding of their emotions.

There are a variety of methods for measuring emotional response including, but not limited to, participatory design, questionnaires, experience diaries and body response measurements. Design research is needed because the way a stimulus is sensed is sometimes modified by needs, personality, experience, beliefs and attitude. In addition, a designer should be aware of how a user’s cultural background can influence their emotional response to design elements.

Learn more at https://pinkfroginteractive.com or email us at emotions@pinkfroginteractive.com