Frogs are symbols of joy, luck, money, prosperity, abundance, wealth, and friendship in many cultures. Used as an amulet and talisman, they are strongly linked with transformation and magic and are believed to bring good luck. They are the magic in fairy tales and the secret ingredient in magic spells.
Why we chose the name Pink Frog Interactive.
Pink
Pink is the color of happiness. Pink Frog brings joy to our clients and their customers. Joy is evoked in design with micro-interactions and an understanding of your users. Repeated strikes of an emotion cause it’s perceived intensity to increase. Happiness turns into joy after repeated positive interactions. Users remember the peak and endpoint of any experience. We focus on understanding your users’ emotions and finding out what constitutes exceptional customer experience. Happy users are more trusting and loyal.
Frog
Frogs are symbols of joy, luck, money, prosperity, abundance, wealth, and friendship in many cultures. Used as an amulet and talisman, they are strongly linked with transformation and magic and are believed to bring good luck. They are the magic in fairy tales and the secret ingredient in magic spells. The three-legged money frog, wealth frog, and lucky frog are three of the five Chinese gods that offer protection against misfortune and enrich a business or household in wealth. According to ancient Feng Shui beliefs, placing a frog near you dispels evil and attracts wealth.
Frogs are the happily ever after in fairy tales. If you kiss a frog, it turns into a prince. Frogs are the only animal that can only move forward and not backward. They can see in all directions without moving their head. A frog is often the elixir in magic potion.
Interactive
Interactive because we improve interactions at each touchpoint in your customers’ journey. We help you leap over your competition. We interact with you, your customers and your stakeholders to help you:
- Tame complexity of your products or services.
- Deliver innovative products and services that your customers love.
- Decrease customer support calls.
- Communicate complex information.
- Help your customers intuitively navigate your product and services.
- Help you understand how your customers learn and make decisions.
- Help you understand how your customers define what constitutes an exceptional customer service.
- Raise customer satisfaction scores.
- Raise net promoter scores.
- Gain more trust and loyalty from your customers.
- Raise stock prices – companies that invest in design outperform 2 to 1. The key differentiator in companies is a positive customer experience. Customers choice products and services that are easy and joyful to use.
Behold! The power of design.
Author: tamella
Tammy Fritz has over 25 years experience in design. She is an independent contractor and Principal and Founder of Pink Frog Interactive, Inc. Tammy founded Pink Frog in 2005 where she specializes in human-centered design including human computer interface design, design research, customer experience design and service design. Tammy has a passion for combining human factors, design thinking and research, innovation and technology to help solve complex problems.
Tammy has a Masters of Design degree in Communication Planning and Information Design from Carnegie Mellon University. She did her thesis work and worked with the Human Computer Interaction Institute at CMU studying internationalization in design, way-finding in virtual environments and how to evoke, assess and predict affect in design. Tammy also has a Bachelor of Science degree in Business Administration from the University of Pittsburgh and a certificate in Specialized Technology from the Art Institute of Pittsburgh. Her work has won design awards from Intel and AIGA and has been submitted for patents.
Tammy follows a user-centered design process and uses principles and techniques derived from cognitive science, psychology and anthropology to partner with her clients and design and test services, product interfaces and interactions in order to make them efficient, useful, usable and desirable.
At Pink Frog, Tammy has interviewed hundreds of our clients customers across the globe in multiple languages to find out what constitutes an exceptional customer experience, define the customer journey and provide actionable insight for a company roadmap.
Tammy has shadowed nurse practitioners in the field and interviewed users in Jacksonville Mississippi to help redesign applications to order medical supplies. She has redesigned medical insurance websites and designed medical benefit communications to employees. Some of Tammy’s clients have included TE Connectivity, First Insight, Developmental Dimensions International (DDI), and Genco (now FedEx). Tammy has also done design work as a subcontractor for Highmark, McKesson, North Shore Long Island Jewish Center Cancer Institute, Rite Aid, CDC/NIOSH, Martris LLC, and Capital Blue.
Prior to founding Pink Frog, Tammy worked at IT companies design software including NDCHealth and Freemarkets where she worked in multidisciplinary teams within large IT departments to brings the needs of the customer to the process. She has led large-scale ui design efforts in co-branding, branding, workflow, information architecture, and internationalization and worked on sites that were over 4000 prototype pages from the ground up. She has worked on mergers helping companies consolidate functionality of web applications into one seamless user experience and multiple internal applications into one consistent user experiences. She has worked on large scale pharmaceutical applications and has led ethnographic research projects. She has worked through all phases of the human-centered design process.
Tammy volunteers as a foster parent for the Humane Society, secretary for Pennsylvania Association Gifted Education, Children’s Hospital of Pittsburgh, and Epi-Life.
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