At Pink Frog, we help you comply with the 21st Century Integrated Digital Experience Act, or IDEA Act.
This law mandates government agencies assess new or redesigned digital services — websites, forms and applications — and prioritize usability improvements based on impact.
We partner with you to design, assess and improve the customer experience. We study how people learn, navigate spaces, make decisions, memorize, perceive, behave, and at what point in their customer journey they make decisions, how they make decisions, how critical the touchpoint is in their decision making, and what their expectations are of your services. Innovation, trust and brand loyalty comes from knowing your customers.
We help you collect qualitative and quantitative data relating to the experience and satisfaction of your customers, identify areas of concern that need improvement and improve the delivery of your services both online and offline.
Pink Frog Interactive is a boutique design consultancy that provides customer experience design for public services. We specialize in making complex processes, interactions and information clear.
Our mission is to create a better world by conducting human-centered design, making the complex clear, and solving complex problems with design thinking. Understanding peoples’ unique challenges, emotions, culture, and goals allows for empathy. Empathy creates compassion which is necessary for shifts in mindset. Shifts in mindset change the world.
We’d be happy to discuss with you how our services can help.
If your organization does not yet have a staff dedicated to improving customer experience design, you can choose to become our partner or simply use our services for certain projects.
Choose an improved customer experience, choose to dominate complexities with Pink Frog Interactive.
Contact us now to find out how at tamella@pinkfroginteractive.com