Why Design Is Often More Powerful Than Marketing (and How They Fit Together)

Discover why UX design is often more powerful than marketing alone — and how combining both leads to better customer retention, trust, and business growth.

✨ When design and marketing integrate, magic happens. ✨

In today’s digital world, companies spend heavily on marketing — but overlook a key truth:
If the user experience is broken, no amount of marketing will save it.

At Pink Frog Interactive, we combine UX/UI design and strategic marketing to help businesses create seamless, customer-centric experiences that not only attract visitors but turn them into loyal customers.

Design Makes the Promise Real

Marketing gets attention. UX design delivers the experience.

You can run a stunning ad campaign — but if users land on a confusing website, unclear pricing page, or slow mobile experience, they bounce.

Marketing attracts. Design retains.
Marketing sells the idea. UX earns the trust.

UX Design Solves Problems Marketing Can’t

Marketing can’t fix:

  • A broken sign-up flow
  • Unclear navigation or customer jouney
  • Unclear product information
  • A frustrating checkout experience
  • A website that doesn’t work well on mobile

Design solves these problems at the root — creating pathways that guide users intuitively and convert them with confidence.

Good UX Reduces Marketing Costs

Well-designed experiences:

  • Increase conversion rates
  • Boost referrals and word-of-mouth
  • Improve SEO and reduce bounce rates

This means you spend less on customer acquisition — and get better ROI from every marketing dollar.

Why UX + Marketing Work Best Together

At Pink Frog Interactive, we don’t silo design and marketing — we strategically integrate them.

Here’s what that looks like:

  • Design shapes the brand experience
  • Marketing amplifies the message
  • Messaging and experience are aligned
  • Customers feel understood — not just sold to

Signs Your UX and Marketing Are Out of Sync

If you’re experiencing any of the following, it’s time for a UX + marketing alignment:

  • High bounce rates despite good traffic
  • Users dropping off during checkout
  • Customer support calls
  • Brand promise not matching user experience
  • Poor mobile or accessibility performance

What We Offer at Pink Frog Interactive

We combine:

  • UX/UI design
  • Customer journey mapping
  • Design audits & usability testing
  • Digital marketing strategy

Whether you’re a startup, enterprise, or healthcare provider, we help you create experiences people love and want to return to.

✅ Need an outsourced marketing department?
✅ Looking to reduce friction and boost trust?
✅ Need a heuristic evaluation / expert review?
✅ Looking for user feedback?
✅ Need to understand your customers better?
✅ Are you getting too many calls with customer with questions about your services or worse, high bounce rates?

We’ve got you covered.

Let’s Realign Your UX and Marketing

If your campaigns aren’t converting or your product feels disconnected from your brand, we can help.

Let’s turn traffic into trust, and customers into fans.
Contact us today to start building experiences that convert and retain.

Author: tamella

Tammy Fritz has over 30 years experience in design. She is an independent contractor and Principal and Founder of Pink Frog Interactive, Inc. Tammy founded Pink Frog in 2005 where she specializes in human-centered design including human computer interface design, design research, customer experience design and service design. Tammy has a passion for combining human factors, design thinking and research, innovation and technology to help solve complex problems. Tammy has a Masters of Design degree in Communication Planning and Information Design from Carnegie Mellon University. She did her thesis work and worked with the Human Computer Interaction Institute at Carnegie Mellon University studying internationalization in design, way-finding in virtual environments and how to evoke, assess and predict affect in design. Tammy also has a Bachelor of Science degree in Business Administration from the University of Pittsburgh and a certificate in Specialized Technology from the Art Institute of Pittsburgh.  Her work has won design awards from Intel and AIGA and has been submitted for patents.  Tammy follows a user-centered design process and uses principles and techniques derived from cognitive science, psychology and anthropology to partner with her clients and design and test services, product interfaces and interactions in order to make them efficient, useful, usable and desirable.  At Pink Frog, Tammy has interviewed hundreds of our clients customers across the globe in multiple languages to find out what constitutes an exceptional customer experience, define the customer journey and provide actionable insight for a company roadmap. Tammy has shadowed nurse practitioners in the field and interviewed users in Jacksonville Mississippi to help redesign applications to order medical supplies. She has redesigned medical insurance websites and designed medical benefit communications to employees. Some of Tammy’s clients have included TE Connectivity (Tyco), Iron Mountain Crozier, Danaher Cytiva, First Insight, Developmental Dimensions International (DDI), and Genco (now FedEx). Tammy has also done design work as a subcontractor for Highmark, McKesson, North Shore Long Island Jewish Center Cancer Institute, Rite Aid, CDC/NIOSH, Martris LLC, and Capital Blue. Prior to founding Pink Frog, Tammy worked at IT companies design software including NDCHealth and Freemarkets where she worked in multidisciplinary teams within large IT departments to brings the needs of the customer to the process. She has led large-scale ui design efforts in co-branding, branding, workflow, information architecture, and internationalization and worked on sites that were over 4000 prototype pages from the ground up. She has worked on mergers helping companies consolidate functionality of web applications into one seamless user experience and multiple internal applications into one consistent user experiences.  She has worked on large scale pharmaceutical applications and has led ethnographic research projects. She has worked through all phases of the human-centered design process. Tammy volunteers as a foster parent for the Humane Society, secretary for Pennsylvania Association Gifted Education, Children’s Hospital of Pittsburgh, and Epi-Life.