{"id":1,"name":"tamella","url":"https:\/\/pinkfroginteractive.com","description":"Tammy Fritz has over 30 years experience in design. She is an independent contractor and Principal and Founder of Pink Frog Interactive, Inc. Tammy founded Pink Frog in 2005 where she specializes in human-centered design including human computer interface design, design research, customer experience design and service design. Tammy has a passion for combining human factors, design thinking and research, innovation and technology to help solve complex problems. \r\n\r\nTammy has a Masters of Design degree in Communication Planning and Information Design from Carnegie Mellon University. She did her thesis work and worked with the Human Computer Interaction Institute at Carnegie Mellon University studying internationalization in design, way-finding in virtual environments and how to evoke, assess and predict affect in design. Tammy also has\u00a0a Bachelor of Science degree in Business Administration from the University of Pittsburgh and a certificate in Specialized Technology from the Art Institute of Pittsburgh. \u00a0Her work has won design awards from Intel and AIGA and has been submitted for patents.\u00a0\r\n\r\nTammy follows a user-centered design process and uses principles and techniques derived from cognitive science,\u00a0psychology and anthropology to partner with her clients and design and test services, product interfaces and interactions in order to make them efficient, useful, usable and desirable.\u00a0\r\n\r\nAt Pink Frog, Tammy has interviewed hundreds of our clients customers across the globe in multiple languages to find out what constitutes an exceptional customer experience, define the customer journey and provide actionable insight for a company roadmap.  \r\n\r\nTammy has shadowed nurse practitioners in the field and interviewed users in Jacksonville Mississippi to help redesign applications to order medical supplies.  She has redesigned medical insurance websites and designed medical benefit communications to employees. Some of Tammy\u2019s clients have included TE Connectivity (Tyco), Iron Mountain Crozier, Danaher Cytiva, First Insight, Developmental Dimensions International (DDI), and Genco (now FedEx). Tammy has also done design work as a subcontractor for Highmark, McKesson, North Shore Long Island Jewish Center Cancer Institute, Rite Aid, CDC\/NIOSH, Martris LLC, and Capital Blue. \r\n\r\nPrior to founding Pink Frog, Tammy worked at IT companies design software including NDCHealth and  Freemarkets where she worked in multidisciplinary teams within large IT departments to brings the needs of the customer to the process. She has\u00a0led large-scale ui design efforts in co-branding, branding, workflow, information architecture, and internationalization and worked on sites that were over 4000 prototype pages from the ground up. She has worked on mergers helping companies consolidate functionality of web applications into one seamless user experience and multiple internal applications into one consistent user experiences. \u00a0She has worked on large scale pharmaceutical applications and has led ethnographic research projects.\u00a0She has worked through all phases of the human-centered design process.\r\n\r\nTammy volunteers as a foster parent for the Humane Society, secretary for Pennsylvania Association Gifted Education, Children\u2019s Hospital of Pittsburgh, and Epi-Life.","link":"https:\/\/pinkfroginteractive.com\/blog\/author\/tamella\/","slug":"tamella","meta":[],"_links":{"self":[{"href":"https:\/\/pinkfroginteractive.com\/blog\/wp-json\/wp\/v2\/users\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pinkfroginteractive.com\/blog\/wp-json\/wp\/v2\/users"}]}}