A Few of Our Clients: Any Industry. Any Size. Any Region. Any Challenge.

About Us

Pink Frog Interactive, founded in 2005, is a boutique design consultancy that helps you improve your customers’ experience across your organization. We take complex products, services and systems and make them intuitive and easy to navigate. We focus on improving the quality of experience and human interaction with web applications, product interfaces, services, touchpoints and interactions. We follow a human-centered design process and uses principles and techniques derived from cognitive science, psychology, and anthropology to design and test services, product interfaces and interactions in order to make them useful, usable and desirable.

Our Vision and Mission

Our vision is a country where people have equal access to public services because they are designed in a way that is thoughtful, intuitive, easy to navigate, transparent, accountable and user-centered. Our mission is to create a better world by doing human-centered design, making the complex clear, and solving complex problems with design thinking. Understanding people's unique challenges, emotions, culture, and goals allow for empathy. Empathy creates compassion which is necessary for shifts in mindset. Shifts in mindset change the world.

Our Principal and Founder

The Principal and Founder, Tammy Fritz, has over 25 years experience in human-centered design. She has Masters of Design Degree in Design from Carnegie Mellon University and a Bachelor of Science degree in Business Administration from the University of Pittsburgh.

Tammy has interviewed hundreds of our clients customers across the globe in multiple languages to find out what constitutes an exceptional customer experience, define the customer journey and provide actionable insight for a company roadmap.

Tammy has shadowed nurse practitioners in the field and interviewed users in Jacksonville Mississippi to help redesign applications to order medical supplies. She has redesigned medical insurance websites and designed medical benefit communications to employees.

Prior to founding Pink Frog, Tammy worked at IT companies design software including NDCHealth and Freemarkets where she worked in multidisciplinary teams within large IT departments to brings the needs of the customer to the process. She has led large-scale ui design efforts in co-branding, branding, workflow, information architecture, and internationalization and worked on sites that were over 4000 prototype pages from the ground up. She has worked on mergers helping companies consolidate functionality of web applications into one seamless user experience and multiple internal applications into one consistent user experiences.  She has worked on large scale pharmaceutical applications and has led ethnographic research projects. She has worked through all phases of the human-centered design process.

Connect at http://linkedin.com/in/tamella

Government Contracting

We are a WBENC certified small, woman-owned business. See our capabilities brochure. Our NAICS codes are 519190, 541512, 541490, 541430, 541512, 519130, 519190, 541511, 541512, 541530, 541611, 541613, 541720, 541618, 541380, 541611, 541613, 541720, 541420, 541618, 541720, 541890, 541910, 541810, and 541910.

Our Process

Our Approach

We follow an iterative, user-centered design process and use principles and techniques derived from cognitive science, psychology and anthropology to design and test interfaces in order to make them useful, usable and desirable.