| Tammy Fritz, founder and principal of Pink Frog Interactive, Inc., is an independent consultant that specializes in product usability and interface design. She creates user-friendly experiences using techniques and principles derived from cognitive science, psychology and anthropology to design and test interfaces in order to make them useful, usable and desirable. | Research
shows user-centered design gives you a competitive advantage over
the competition, increases
sales, increases stock price, decreases training and customer support
costs, helps maintain a consistent code base for ease in translation
and,
decreases
or
prevents the cost of rewriting code. Learn more... |
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