We help companiescommunicate.
Customer experience design for public services.


  • Research Methods

    research methods
  • Information Architecture

    site map
  • Personas

  • Customer Experience Design

    We screened over 100 customers and conducted over 75 global interviews (engineers, distributors & managers) in multiple languages to learn customer touchpoints, journey, ecosystems, decision making points, usability, and interaction issues.

    customer experience design
  • User Interface i18n Testing and Design

    We have designed, tested and prototyped in multiple locales.

    interface design
  • Wireframes

    wire frame
  • Brainstorming & Visual Design

  • Design Thinking and Strategy

    We work on User Experience Design (UX), Service Design (SD), or Customer Experience Design (CX) depending on the depth of service you need to improve your customers' experience with individual touchpoints or throughout the customers' journey across your organization.

    Customer Experience Design, Service Design and User Experience Design


  • About Us

    Pink Frog Interactive, Inc., founded in 2005, is boutique design company that helps you improve your customers’ experience across your organization. We take complex public services and make them intuitive and easy to navigate. We focus on improving the quality of experience and human interaction with web applications, product interfaces, services, touchpoints and interactions. We follows a human-centered design process and uses principles and techniques derived from cognitive science, psychology, and anthropology to design and test services, product interfaces and interactions in order to make them efficient, useful, usable and desirable.

  • Our Team Leader

    The Principal and Founder, Tammy Fritz, has over 25 years experience in human-centered design. She has Masters of Design Degree in Communication Planning and Information Design from Carnegie Mellon University and a Bachelor of Science degree in Business Administration from the University of Pittsburgh.

    Tammy has interviewed hundreds of our clients customers across the globe in multiple languages to find out what constitutes an exceptional customer experience, define the customer journey and provide actionable insight for a company roadmap.

    Tammy has shadowed nurse practitioners in the field and interviewed users in Jacksonville Mississippi to help redesign applications to order medical supplies. She has redesigned medical insurance websites and designed medical benefit communications to employees.

    Prior to founding Pink Frog, Tammy worked at IT companies design software including NDCHealth and Freemarkets where she worked in multidisciplinary teams within large IT departments to brings the needs of the customer to the process. She has led large-scale ui design efforts in co-branding, branding, workflow, information architecture, and internationalization and worked on sites that were over 4000 prototype pages from the ground up. She has worked on mergers helping companies consolidate functionality of web applications into one seamless user experience and multiple internal applications into one consistent user experiences.  She has worked on large scale pharmaceutical applications and has led ethnographic research projects. She has worked through all phases of the human-centered design process.

    Connect at http://linkedin.com/in/tamella

  • Government Contracting

    We are a WBENC certified small, woman-owned business, GSA IT Schedule 70 Contract holder GS-35F-376CA, ITQ PA State Approved Supplier and City of Pittsburgh Contracted Vendor. See our capabilities brochure. Our NAICS codes are 519190, 541512, 541490, 541430, 541512, 519130, 519190, 541511, 541512, 541530, 541611, 541613, 541720, 541618, 541380, 541611, 541613, 541720, 541420, 541618, 541720, 541890, 541910, 541810, and 541910.

  • Our Process

  • Our Approach

    We follow an iterative, user-centered design process and use principles and techniques derived from cognitive science, psychology and anthropology to design and test interfaces in order to make them useful, usable and desirable.

  • Our Clients

    We have worked with startups, small companies, as well as Fortune 500 firms across all industries. This is a sampling of some of our clients.